Founder's Note

In early 2020, one day before the city shut down, I became the sole on-site manager of Hancock Lofts, a 38-unit Class A property with a fading identity and a major renovation planned.

With no team, no handoff, and no direction from above, I stepped into every role: property manager, brand lead, and design strategist. The result was a complete market repositioning that lifted rents by 17% and reintroduced the property with a bold new identity.

EXecution IN MOTION

These upgrades weren’t cosmetic; they were strategic: cohesive, intentional, and timed to shape perception at every level. And it worked.

Every operational step reinforced design trust.

Every visual decision served a brand purpose.

Building the narrative in real time

+17% INCREASE IN ASKING RENTS ON UPGRADED UNITS

9,488 sq. ft. of Brazilian Ipe wooden facade restored with architectural fidelity

COMPLETE REDESIGN OF POOL AREA & SPA LOUNGE

INSTALLATION OF LIFE-SIZED COMMUNITY ZEN GARDEN

LOGO REDESIGN: TYPEFACE STUDY

Visual Guide: Narrative Control

APPLiANCE upgrade spec drawing

Leasing banner detail

"This wasn’t about getting the job done. it was about getting it done right, with taste and integrity.

Hancock Lofts became the proof of what I now build through Zilker Row"

Brian WalterS

Founder, Zilker Row